How to connect Google Ads in Metrix
Authorize read-only access to your Google Ads accounts and start seeing spend, conversions and campaign performance.
Connecting Google Ads gives Metrix read-only access to your Google Ads accounts. Once connected, you'll see spend, conversions and campaign performance updated alongside your other advertising platforms.
Requirements
- A Google account with access to the Google Ads account you want to connect.
- You don't need an MCC (manager) account: direct access to the ad account from your Google user is enough.
- The read permission for campaigns and metrics is requested automatically during the Google login; there's nothing to configure beforehand.
Connect step by step
- 1
Go to Integrations
From the main menu, open Integrations and find the Google Ads card.metrix.app / integrationsMConnectMeta
Not connected
GConnectGoogle Ads
Not connected
GAConnectGA4
Not connected
TTConnectTikTok
Not connected
- 2
Click Connect
On the Google Ads card, tap Connect. Metrix redirects you to Google to log in with the account that has access to the ad account and confirm the requested permissions.metrix.app / integrations · MetaMMeta
Facebook + Instagram Ads
Connect your account to sync campaigns, spend and results.
1Connect - 3
Return to Metrix and wait for the sync
After authorizing, you're brought back to Metrix automatically and the first sync of campaigns and metrics starts.metrix.app / integrations · MetaMMeta
ConnectedSyncing accounts…- Main Account
- Retail LATAM
- 4
Check your accounts and status
On the integrations screen you'll see which Google Ads accounts got connected and the sync status for each one.metrix.app / integrations · syncMetaConnected · 5 min agoGoogle AdsReconnect requiredGA4Permission errorRetry
If you have more than one Google Ads account
If your Google user has access to more than one ad account, you'll be able to choose which one to connect during authorization. Make sure to select the right account before confirming.
Common issues
| Error | Cause | Fix |
|---|---|---|
| No accounts show up to choose from | The Google user you authorized with doesn't have access to any Google Ads account. | Ask the account admin in Google Ads to grant you access, or reconnect using a user that already has it. |
| "Reconnect required" | The authorization expired or was revoked from Google. | Tap the Reconnect button on the integration to authorize again. |
If you also measure your site with Google Analytics 4, you can add it with the GA4 connection guide to see sessions and conversions alongside your campaigns.