How data sync works in Metrix
Periodic and manual sync, connection statuses and what to do when an integration needs attention.
Every integration syncs on its own twice a day (morning and evening). Data is not real-time: the sync is queued and processed in the background. Meta Ads also allows up to 2 manual syncs every 24 hours so we don't saturate the API.
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Check each integration's status
On the integrations screen you'll see, for each connected account, whether it's Connected (with the last sync time), needs Reconnection, or has a Permissions error.metrix.app / integrations · syncMetaConnected · 5 min agoGoogle AdsReconnect requiredGA4Permission errorRetry - 2
Trigger a manual sync
Tap the manual sync button on the integration you want to update. On Meta Ads you can use it up to 2 times in 24 hours; other platforms have no such cap.
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Meta Ads does not update in real time
Meta accounts sync twice a day from a queue. You can also force up to 2 manual syncs every 24 hours. If you hit the cap, wait for the window to free up or for the next automatic run.
Common sync issues
| Error | Cause | Fix |
|---|---|---|
| "Reconnection required" | The authorization token expired or was revoked from the original platform. | Tap the Reconnect button on the integration to authorize again. |
| Today's data isn't showing up | The source platform hasn't finished consolidating the last few hours of metrics yet. | Wait it out — today's data usually fills in as the provider consolidates it, with nothing needed on your end. |
| "Permissions error" | You lost access to the ad account on the original platform (for example, your role was removed in Business Manager). | Regain access to the account on the original platform, then reconnect the integration in Metrix. |