Meta Ads connection errors: causes and fixes
The most common reasons Meta Ads authorization fails, and the exact fix for each one.
Most problems connecting Meta Ads in Metrix have one specific cause and a quick fix. If you haven't connected it yet, start with the Meta Ads connection guide; if you already tried and something failed, keep reading.
"This app isn't available"
This is almost always the Facebook session, not Metrix: you're signed in with an account that can't authorize apps, or with a user that doesn't manage the ad account. Sign out of Facebook, try again with the user that has access to the ads, and if the error persists contact Metrix support.
Common errors
| Error | Cause | Fix |
|---|---|---|
| "This app isn't available" / "app not active" | The Facebook session can't authorize Metrix: a different account is signed in, the account has restrictions, or the user doesn't manage the ad account. | Sign out of Facebook and authorize with the user that has access to the ads. If it persists, contact support. |
| "OAuth failed for meta" | The authorization was interrupted or expired — the connection link is valid for 10 minutes. | Try connecting again from Integrations and complete the Facebook authorization right away — the link expires after 10 minutes. |
| "(#200) Permissions error" or 0 accounts after connecting | Your Facebook user doesn't have effective ads_read permission on any ad account. | Check in Business Manager that your user has access to the ad account, or ask the admin to grant it. |
| "Reconnect required" | The access token expired or was revoked from Facebook. | Tap the Reconnect button on the integration to authorize again. |
Connecting client accounts (agencies)
If you manage ad accounts for clients, the cleanest setup is for access to stay under the client's name, not your personal account.
- Recommended: the client shares their ad account with you via partner access from their Business Manager, and you authorize Meta Ads in Metrix with your own Facebook user.
- Alternative: the client connects the account directly with their own Facebook user.
Can Metrix modify my campaigns?
No. The Meta Ads connection only requests the ads_read permission, which is read-only. Metrix can't create, pause or edit campaigns, ad sets or budgets.
How often does the data update after connecting?
Meta Ads syncs twice a day from a queue, not in real time. You can check the last sync on Integrations. It also allows up to 2 manual syncs every 24 hours.