How to understand the Metrix dashboard
What the Command Center shows, how to filter it and what each KPI you'll see there means.
The Command Center is the starting point for checking how your campaigns are performing: it brings together spend and results from all your connected platforms in one place, with filters to view the whole business or focus on a single account.
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Check the Command Center and its KPIs
When you open it, you'll see the main cards with Spend, ROAS, CPA, CTR, CPM and Conversions, consolidated across all your connected platforms.metrix.app / dashboardSpend
$12.4k
ROAS
3.2x
CPA
$8.10
Conv.
1,530
Spend · last 7 days
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Filter by period, account or client
Use the filters at the top to narrow the date range, pick a specific ad account, or focus on just one Client's accounts if you manage several.metrix.app / sidebarAllAcme RetailNova Fitness - 3
Drill down into Ad Performance
From any KPI you can drill down into Ad Performance to see the breakdown by campaign, ad set and individual ad.
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KPI glossary
- Spend: total amount invested for the selected period and filters.
- ROAS: return on ad spend, the conversion value divided by the spend.
- CPA: average cost per conversion achieved.
- CTR: percentage of clicks over impressions shown.
- CPM: cost per thousand impressions.
- Conversions: the total number of results (purchases, leads or another configured goal) recorded in the period.
Why do my numbers differ slightly from the platform's own Ads Manager?
Differences usually come from two factors: the attribution window each platform uses to assign a conversion to a click or impression, and the different times when Metrix and the original Ads Manager consolidate data. These are minor variations and show up more during the last few hours of the day.
How often does the dashboard update?
Data updates on a periodic sync, not second-by-second in real time. You can check each integration's last sync time and trigger a manual one from the sync status screen if you need fresher data.